VIRAL INTERNET MARKETING TOOLS

Like a virus, viral marketing is the method by which something is communicated from one user to another. But unlike the act of a virus, viral marketing tools are not intended to destroy, change, or violate the rights of computer or its owner.

Viral Marketing is simply the act of marketing a message that can be passed along to others until it has been passed to an exponentially large amount of people. Like a virus, the strategy is for the message to reach and knowingly become distributed by the recipient to friends, family and network of associates.

How is this accomplished?
To be effective, Viral Marketing has to be tailored to its targeted audience. For one, it should exploit common interests and behaviors of the recipient and should be effortless to pass along to another party. And, in order to maximize its reach, its necessary to ensure that it is lightweight and cross-platform enabled.

Here is a classic example of a viral marketing strategy:

Yahoo! Dial

1) New members sign-up.

2) They send e-mail to friends and an entire network of individuals whom they may come across throughout the course of a typical day.

3) Yahoo! Mail inserts the following at the bottom of an e-mail and each user would see something similar to this:
Do You Yahoo!?
New! SBC Yahoo! Dial - 1st Month Free & unlimited access

4) While continuing to e-mail to friends, family and others, the marketing message along with its hyper-link begins to communicate to a growing population of e-mail users.

What form does Viral Marketing come in?
There are many different viral marketing plans, techniques and strategies. Some work more effectively than others.

Whether it's a story, an article, game, contest, giveaway, news release, video, music or other, is vitally important to understand that the message has to be tailored to the specific recipients. Therefore, it is always suggested that a thorough analysis be performed on the targeted audience(s) in order to understand behaviors and motivators.

At iTrends, we pride ourselves with the brilliance, expertise and creativeness that are infused into every project we deliver. Explore our services and see what can be achieved for your Viral Marketing needs:

• Lead Generation
• Target Market Analysis
• Strategy Planning
• Technology Analysis and Development
• Creative Design and Content
• Distribution and Management
  

Discover how our Viral Marketing Tools can help ensure the delivery of "Your Vision"...Beyond the way you want to see it.