Need instant gratification? That’s what Search Engine Marketing provides!

Search Engine Marketing allows you to attract highly-qualified prospects and get guaranteed results!

Everyone looking to succeed online does search engine marketing! Explode your web site and e-commerce system with immediate traffic delivered by the leading search engines and content networks that cater to audiences relevant to your product or service offering.

Search Engine Marketing offers unprecedented opportunities to launch a marketing campaign and accurately target an audience. And, that’s whether you have a small budget or a very large one. As a search engine marketing company, Itrends is capable of implementing a marketing campaign and produce results and in most cases clients can see results in less than 24 hours.

What is Search Engine Marketing?

Many search engines, such as Google, Yahoo and MSN, and content/member-rich web sites provide “pay-as-you-go” advertising opportunities. Itrends’ is capable of developing campaigns that target:

• Local consumers by city, state or zip code
• Regional or global audiences
• International or foreign language audiences
• Demographics by income
• Demographics by gender or age

There are various types of search engine marketing opportunities and they include:

1. Paid for Advertising
2. Pay Per Click
3. Pay Per Impression
4.  Pay Per Conversion

The most important benefits of Search Engine Marketing:

• Only a nominal budget is required to start the campaign
• As the client, you are in control of the money spent, set daily, weekly or monthly limits as low as $20 a day
• Each campaign comes with analytical tools for you to measure the performance of your marketing campaign
• Track individual advertisements to see which are most effective

PAY PER CLICK

The most common search engine marketing method is the PAY-PER-CLICK opportunity. Positioning of your ad is almost guaranteed based on few factors of course and they include the selection of keywords, keyword phrases the amount of your bid and possibly the day or time of day that your advertisement appears. Setup a search engine marketing account is a simple process and requires little to no interaction on your part for as a client, Itrends implements the campaign by:

• Setting up the account
• Identifies the keywords and phrases for you to select
• Configures the account, demographics and or geo-targeted audience as well as billing
• Write the actual advertisements and programs them to go to your site
• Last of all Itrends delivers reports and continues to manage your campaign to maximize effectiveness

Here is an example of how a search engine marketing ad would look like:

Buy Books
Great deals on Buy books.
Available on books.com
www.buybooksatmysite.com

As shown above, the advertisement consists of a Title, Brief description and a Link to the web site. At times, advertising can be a costly process if left un-monitored. And, that is why it is important to have a knowledgeable search engine marketing company like Itrends to develop and manage search marketing campaigns for you.

Why use a search engine marketing company?

We have covered that Search Engine Marketing with PPC affords you the opportunity that you want and according to the amount you want to pay. And, we have also mentioned how quickly the search engines can deliver thousands of highly-qualified prospects to your web site.

Managing your bids so you do not waste money:

Since advertising positions are based on whoever bids the highest, at some point someone else is bound to outbid you and get to a higher position. Now here's the hard part! How do you determine where your positions are performing best and how to monitor the status of your position without sinking to the bottom of the list?

Most, if not all search engine marketing companies offering Pay per-click advertising software that provides a value-added component to your search marketing campaign that helps you manage and monitor your bids for best-performance scenarios and adjust them accordingly.

Itrends has in-house experts to manage your search marketing campaign:

Our experts realized the benefits of PPC and how it outweighed most Internet marketing initiatives by proving to be one the most cost-effective and indisputably attractive ways to drive qualified traffic to your web site within just a few days. Itrends has obtained numerous certifications from the search engines as experts in the areas of search engine marketing.

The number of search engines and search/portal-based web sites offering PPC is growing. Its quick-paced and widespread acceptance is due to its price by performance methodology (bidding process) as well as the flexibility to adjust sponsorship listings on the fly and instantly manage the amount of traffic coming to your web site.

Discounts Itrends receives are given to our valued clients:

Itrends manages thousands of advertising campaigns, these campaigns create a volume of business for the search engines and as you are valued to us so are we valued by the search engines. Hence, any discounts are sent back to our clients.

Here we discuss other search engine marketing opportunities:

PAY PER IMPRESSION (viewers)

This advertising is best suited for a brand-awareness campaign one that is intended to communicate a message to target audiences but does not necessarily need anyone to visit their web site or transact with them. As a client you can set limitations to the number of viewers (the number of times an advertisement is displayed). Either as a limited or open-ended campaign fortunately many automation tools are available to ensure advertising limits are capped and campaigns are turned off automatically.

PAY PER SALE

Some search engines today afford e-commerce shopping-cart centric web sites to advertise and or insert products and or services for sale onto search engines and content network sites. As their audiences search for that product or service your product would be included in the results.

Once a transaction is complete the search engines bill you according to the terms and schedules agreed upon. Essentially when a consumer completes a purchase is when you pay. These opportunities are limited in the number or sites that actually provide this service or capability; however the community is growing in leaps and bounds.

PAID FOR ADVERTISING

Graphic banner-based advertising and or text-based advertisements that link directly to your web site exist. These advertising opportunities can be placed randomly within networks or as defined by the publisher or advertiser. Advertising can be restricted to certain days or time of day or the total number of impressions, viewers or clicks it received.

Explore how iTrends can minimize your search engine marketing cost and maximize delivery.

• Keyword Analysis
• Metrics Reporting
• Strategic Placement
• Performance and Bid Monitoring
• Campaign Development & Management

To discuss your unique search engine or Internet Marketing needs, contact an Itrends representative today!