At iTrends, Inc. we look at projects from a different perspective than you're used to. Most web development companies you come across do not have a 'proven' process to guide them. You need to take the appropriate steps to ensure that a web site design is not only attractive to the eye, but retains a usable structure and intuitive interfaces that allow the user to easily navigate through your site and perform the tasks needed.

We make sure our designs are "User-Centered designs" which in turn allows your web site to reach the largest audience possible (which is one of the cardinal rules in web design). When we take on a web design project we focus our designs around the user making certain that the web site:

1. uses a proven web site structure (easy to navigate)
2. is designed to reduce cognitive and perceptive loads (the user is able to process web data quicker)
   
3. is accessible to people with disabilities
4. allows the users to perform the tasks needed with minimum interference
5. provides search tools that help users find what they're looking for faster
6. has no broken links
7. provides ways for users to recover from errors
8. provides useful online help, tips and information when a user needs it
   
9. offers easy to read (scannable) pages to make sure your message gets across
10. has appropriate font sizes and styles to ensure maximum readability
11. conforms to W3C standards to ensure proper "Search Engine Visibility"
12. offers informative product pages
13. uses quality clean graphics that are visible by the largest audience possible